Are you using professional brand photography or stock images?



The best looking websites always pay attention to the detail of images. You don’t have to have paid for professional photos but you do need to be mindful of the imagery you are using.

If you are able to get professional brand photography for your website then this clearly the best way to look credible and unique, helping explain your story and showcase your products or services.

We do realise that this is a luxury that not everyone can afford and therefore want to help you make the right choices if you are going to use stock imagery.

What images do I need?



First of all have a think about you and your business - are you providing a product or a service, do you want to be the face of your brand or would you rather be in the background? Have you had any branding created for your business, do you know the colour pallette you wish to use?

Lots of questions to think about, please keep these in mind when you look at our list of suggested images to use on your website:

  • Photos of your products - if you are creating an online store. These should be consistent in look.

  • Photos of your services - this can be a tough one to crack. If you are a tradesman you can easily take pictures of the work you complete. If you are an office worker promoting their admin services then you need to be more creative in the images you use. So many websites use the standard desk and laptop layouts these days. Try and stand out from the crowd.

  • Photos of you - if you want to be the face of your business. Deciding to use people in stock photography can be tricky as it is hard to find images that don’t look staged.

  • Brand assets - you will need to include your logo and any brand assets that you may have. Some of you will have a lot of these to work with and others will only have a logo. Whatever stage you are at, please don’t worry, Squarespace will allow you to add custom colours and fonts to compliment your brand. You may also decide to use external software such as Canva to create brand specific images or messaging.

  • Library of images - if you plan on adding a blog to your website, the need for images will be greater. Adding images to blogs helps the reader process the information they are seeing and makes the whole reading process a nicer experience. Get into the habit of taking snaps when you are out and about - these can be saved in a file and used at a later date for blogs or even social media.

Stock Imagery



There are numerous options for both free and subscription stock image libraries. Here we recommend a few that we use:

Unsplash: Provides free to use images with unlimited downloads. Images are very modern and clean. The only downside to this platform is that the search function doesn’t always bring up the most relevant results. Therefore you sometimes need to do a bit of digging before finding your perfect image.

Unsplash is directly integrated with SquareSpace and you will see the option to use this facility when you are in the add an image box within the site build.

Pixabay: Very similar to Unsplash, free to use and unlimited image downloads available. If you are looking for traditional vector images then you can sometimes find these on here. A wide range of photo styles.

Shutterstock: This is a paid for service, you can choose to pay per image or via a monthly subscription which allocates you a specific number of credits per month. This is a great option if you are looking to continue adding images to your site over time. Video and animations can also be purchased via this platform.

iStock: This is another paid for service and is similar to Shutterstock. With a wide range of images, vectors, videos and animations, you subscribe to monthly credits and use as you wish on the content you need.

We use a mixture of all of the above and like to make sure we keep our imagery fresh. Whichever option you use, make sure you keep a theme running between the images. With some of the platforms, they will suggest other photos in the same series for you to download. Keeping a constant theme with images can make your website look much more professional.

Preparing your images for the website



Wherever you are sourcing your photos from, make sure you name each and every image with a filename or caption that is relevant to the picture. Search engines will scan the image name of your photos and therefore it is really important to make sure the name matches to what the viewer is seeing in the image.

It’s good practice to set up a folder full of images to use on your website so that as you are building the site you can easily get access to the images.

If you are having issues with the size or format of the image you are using, check out this article from SquareSpace on formatting images for display on the web.


Using the code:
CLEANSLATE will give you 20% discount off your first year’s annual Squarespace fees

Course Overview
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The Build
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Adding content blocks
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Launching your site
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SquareSpace plans and launch

SEO Basics

Keeping it simple
1. Website content form
2. The Build Part 1
3. The Build Part 2
4. SquareSpace plans and launch

Using the code:
CLEANSLATE will give you 20% discount off your first year’s annual Squarespace fees